You also read the trend reports, get information from your agency or hear your son talk about all those new things. Socialweb, media, youth marketing, blablablah,…
The question is, what do you do with it? When I was working on a 20 slide presentation on Youth marketing, I realised that asking the question has already been done. It is the answer that is important. Realising that their is not 1 answer or solution, you might just leave it at that. However, with the advantages of the social web in mind (Not only talk the talk you know), I figured out that giving a possible solution and leave it open for discussion (yes, that is you!) is better than just making another presentation full of questions.
So I give you: The 4C Matrix that can help you in bringing together classical market segmentation theories and creative communication.
Let me know how you see things!