There is a lot of knowledge in your sales team. The issue most of the time is that it is in the individual heads of the sales persons. With social tools, the right mindset and good community management, you can unlock the real value of this information.
- Find a way to share the information that individual sales people have.
- Enable marketing to quickly share market and competition information.
- Leverage the wisdom of the internal crowd to come up with solutions for new challenges in the market, best practices,…
- Selection and setup of internal social communication tool (Yammer in this case).
- Roll out plan