Challenges for enterprises on the Belgian Energy Market

The Belgian electricity market is in constant evolution. As both society and government move towards more renewables in the energy mix, new challenges are bound to arise. The physical nature of the majority of renewable energy sources (wind, solar, hydro,…) implies they are not as controllable as other sources of energy. When there is no wind, there is no power to be harnessed from wind. This uncontrollability is largely due to the simple fact that there are no realistic ways — yet — to store energy in large amounts. As long as we are unable to store energy in an economically viable way, the combined demand of all companies and households in Belgium at any given time during the day cannot exceed supply (the total sum of all electricity originating from windmills, gas-fired plants, nuclear installations, solar panels, imported energy, etc.).

As governments are constantly modifying the applicable rules and regulations, it is becoming increasingly difficult for companies to predict their energy-related costs. On the other hand, however, new technical evolutions (in terms of measurement, smart grids and load balancing for example) are creating new opportunities for companies to optimise their energy needs.

In the face of these challenges and opportunities, the Total Cost of Energy indicator (TCE) has been developed: a powerful tool designed to help you tackle your company’s energy challenges.


Whether your organisation relies on energy simply for heating and lighting your offices or for more heavy-duty industrial processes, energy management is an essential part of your operational and even strategic management. It is therefore important to integrate every aspect with a potential impact on your total P&L within a comprehensive energy strategy.

And that is where the Total Cost of Energy (TCE) model comes in. To help you map all these elements into an effective strategy to minimise costs and maximise your competitive edge.

The TCE is basically a construction of all the elements that a company can/should consider when making decisions regarding its energy needs. It lists elements from the pure raw energy source, the time of buying, security of supply, energy and cost saving measures and a lot more.

You can download the whitepaper with the TCE here for free (no strings attached).

I firmly believe that when companies look towards energy as an integrated and strategic asset, they are able to save a lot of money, whilst still creating a more sustainable energy landscape.

Disclaimer: The author is Marketing Innovation & Transformation manager for a EDF Luminus, the major challenger on the Belgian Energy market.

Team work

Teams today should be fast paced (even if they are not on the same location), your team members get an e-mail overload, you need to keep track of the overall progress. With old tools and way of working, you are bound to have no time left to actually get the job done. New tools and ways of working can help you and your team in saving a lot of time.


  • Declutter your inbox.
  • Define, follow up (and change) on priorities becomes virtually impossible.
  • Exchange information takes a lot of time, information gets scattered.
  • Teams get frustrated because they do double work, don’t find the information they need,…


  • Work social = in parallel.
  • Streamline processes based on best practices and simple tools.
  • Get your project/product/… out much quicker and reduce drastically your time to market.

Business casing & piloting.

Resources are becoming more scarce every day. The art of business casing helps you in convincing yourself and your boss that you will invest in the right things. At JOINED!, we see business casing as a first step in a 2-step process. We are truly convinced that a business case is a gatekeeper, and should always be followed by a pilot = actually do / test / ship something.


  • Cloud of ideas: which one to choose?
  • How to actually demonstrate the value of an idea/solution/concept/product?
  • Company not used to agile way of working.


  • Business case framework.
  • Methodology for rapid development.
  • Agile ideas & tools to help teams to get things done.

Marketing/Strategic Plan

Helping you in doing the right things is about planning. At JOINED!, we don’t believe in 3 years plan’s. They are for accountants and people who believe the world does not change. With markets, employees,… changing continuously and new and innovative solutions every day, planning is more effective on the medium term (6-12 months). But we know the drill: you are stuck in the day to day urgencies.


  • Set a framework for all your day to day decisions (make sure you keep doing the right things).
  • Enable sharing of this framework to the rest of the organisation.
  • Identify and select the best market opportunities.
  • Plan your approach and go to market.


  • Get your team in the strategic mindset.
  • Align them for quick goal-setting.
  • Development of the marketing plan.
  • Define go-to-market framework.

Leverage team knowledge

There is a lot of knowledge in your sales team. The issue most of the time is that it is in the individual heads of the sales persons. With social tools, the right mindset and good community management, you can unlock the real value of this information.


  • Find a way to share the information that individual sales people have.
  • Enable marketing to quickly share market and competition information.
  • Leverage the wisdom of the internal crowd to come up with solutions for new challenges in the market, best practices,…


  • Selection and setup of internal social communication tool (Yammer in this case).
  • Roll out plan
  • Animation