- Never use your own customer behavior to predict market reactions… but be sure to check your marketing strategy with yourself.
- Listen to the advice of other people, but make sure you have an idea yourself.
- Limit asking “why?”, ask more “how?”.
- Always keep exploring new ways of communication, because your customers will do as well.
- When in doubt, just go for it.
Ps: In case you forget a present for someone, maybe go for a brand new planner.