Just a reminder: Targeted communication should be about giving a message that is relevant to every person you communicate with. This does NOT mean that you have to adapt your message to whatever the receiver wants. Only do this when you are still telling the truth.

Do not tell a story about your great after-sales service, flexibility or friendly salespeople to the guy you segmented in the ‘premium buyer’ category if you are in fact a discount seller.

Do what you do best and find the people that want what you do best instead of trying to convince everybody with whatever version of ’the truth’ they want. You end up with schizophrenic customers… Not to mention about the extra work you create for yourself without having actually business results.