Filip

Modderie

In-house Ombudsman

Large organization all have the same issue: sooner or later, they begin to build silo’s. Marketing vs. Sales, Sales vs. R&D, R&D vs. IT,… The problem is that when business units are created, they naturally evolve to… well… a separate unit with their own P&L, strategy, focus, internal politics and so on. This can costs a lot to the company: BU’s battle for their own strategy: A quick time to market for a new service rarely is in line with current IT strategy on development strategy.

In theory, there is always a person above these silo’s (be it the CEO, COO,…) that can mitigate between all these parties. However, it is clear that a CEO, who has more urgent or strategic stuff to take care of, mostly becomes the bottle neck of his own organization if he needs to intervene in every development, idea generation, issue…

So just an idea: why not put one guy/girl on the payroll, that reports directly to the CEO with only one task: be the Ombudsman of the company. She should perfectly know the company strategy and the view of the CEO on the focus of the next year and thus can bring all the business units more aligned without wasting time on formal escalation procedures.

Planning for the future

Planning is important. Some companies however take this to the max and suffer of analysis paralysis.

No argument on the importance of planning when it is about thinking about how things can change in the future. If you fail to do this, you will always be a follower and sooner or later, a vivid and flexible new player will create a product/market combination that appeals more to your market than yours does (or can provide your product more cheap/quick/…).

However, preparing for the future by investing today may be a waste of time.

Just think about a non-business example:

How much mp3 cd-rom’s or with bad movie rips did you collect 10 years ago? Just to be prepared for the moment you want to listen to that one awesome song or have another look at that great movie. And now, 10 years later, you remember that one song, just to realize it will take you 3 hours to find your old cd-rom collection, 3 days to insert all those cd’s in your computer to find that specific song only to realize cd’s are not that time-proof as they promised…

It had took you 3 seconds to find that song on Youtube.

You may be able to predict your needs in the future, but with technology, people, industries,… evolving so fast, by the time you have to meet that specific need, there might be hundred new ways of answering your need.

Just to get your mind rolling…

The paradox of a normal distribution.

Just some food for thought: If your company’s HR department implies a strict ‘normal distribution’ for appraisals (you know, where the most of the people perform ‘on par’, some above and below par and only some extremely good or bad), how are you as a manager supposed to invest in your team?

Even if this theory is correct on a macro level, on a real life micro level, it causes some problems:

  • a manager that works hard to create a top team is forced to give a mediocre or even bad score to some team members in order to fit the ‘normal distribution’.
  • HR people themselves are apparently doing a bad job at matching people to the specific job and the company requirements for people.
  • It demotes people.

In my opinion, a normal distribution is just plain old school for scoring people (although I can see it work for giving bonuses).

How do you motivate people?

Happy appraisals!

Information sharing is becoming a default setting.

Sharing information, from your personal status (J-Lo is Single) to your work-status (P-Diddy is working on a segment strategy for oversea business) is becoming a natural way for Generation Y and below.
I received a new-years wish from LinkedIn telling me which of my connections changed jobs. Change is not only way of doing business, it is only communicated openly.

As it is important for youngsters to learn how to deal with the negative side-effects of this evolution, it is important for companies and teams to learn and even leverage this new behavior.

Companies were restricting for years: restricting access to certain documents, restricting access to buildings, restricting access to people. Not only is this behavior making employees feel like infants, it is also very short-sighted. It is not only in the service industry that knowledge = power. Your company’s major asset are not your employees, but the knowledge and interactions they share with the rest of your organization.

Share your wealth internally, it will bring all your employees to a higher level… of both happiness and productivity.

Whatever we are used to.

Freedom of choice is overrated. I experienced myself today when taking a cooking pot…

Since my girlfriend and I moved in together, we have a lot of stuff more than double, including al kitchen and cooking stuff. Even with all ‘her’ pots right on top, I just took ‘mine’ that was as big and as good (and even less shiny) as ‘hers’. Without thinking about it. Without judging.

So, what did we learn?

  • Marketeers should not overrate the cognitive process in a low-involvement market. People just buy something and make up a reason after because they are socially obliged to do so.
  • Change is not easy. Do not only work on the obvious ‘objections’, but also have a look at the spontaneous ‘old’ behavior that the people do without thing about it as rebellious…

Have a challenging 2011!

Get your self some cloud motivation for 2011!

A new year ahead. The first Christmas shopping ideas come bouncing along, the good intentions start taking form.
But what if you do not have any good intentions?

What get’s you motivated? What idea makes you want to get up early, to bring out the best in that brainstorm, to ship this new product?

Wouldn’t it be nice to have a box full of creative starters, just like the box of chocolates?

The idea is to create a box of 100 MOO Cards with 100 different creative boosting motivational cards.

They can be quotes, ideas, brainstorm starters, just some crazy thing to do the day you pick up the card.

Here is the deal:

You choose one or both of the following:

  • You create a design that can easily be printed on MOO cards (details: see below) and mail the result to motivationalwave@joined.be. Anything goes, just keep it clean and simple.
  • You spread the word to friends, colleagues, exes,… that might be interested in designing one.

If we get to 100 cards, we do a collective wave and I put everything available in one .zip file so anyone can use MOO or any other service to print the cards.

We all enjoy living in a more creative 2011!

The rules:

Full bleed size (recommended for creating finished artwork)
874 x 378 pixels (300dpi)
74mm x 32mm (300dpi)
2.9″ x 1.26″ (300dpi)

You agree to keep your design open for everyone to print. Off course, you get full credit for your work.

Let’s keep it available to anyone: No extreme stuff.

We close when we are at 100 or at 20/12/2010, so spread the word!

Wrap up:

A new day, so a new theme…

As for external forces forcing you to do some work: Did an un-backuped update which messed up all layout. Instead of trying to fix it, took the opportunity to go for another theme that should be more readable.

Using a setback to move forward sort of speak 🙂

The lost art of sharing and saying thanks.

Just a little story of today:

A colleague took the time to forward me an invitation to an event (old school: a crappy cut and paste from a webpage into a mail).

I realized that this type of behavior is not common any more in many organizations. Contradictory, this behaving of sharing information, insights, ideas,… is becoming more and more important. Not only do you cut a lot of overhead costs caused by different people doing the same work, it also gives a boost to the knowledge and mutual understanding between different parts of the organization.

It took me 5 seconds to type a small thank you mail. Not for this specific link, but for the idea of spreading. It took me one minute to push the send button, because we are trained to limit communication to what is ‘essential’.

Do you think it was worth pushing the ‘send’ button?

Follow up on your customers.

Getting a new customer can come at a high cost. Making a customer active, loyal, a brand ambassador,… is what really counts. This can be so simple, but so many companies do not even try to communicate with their new customers, let alone start a dialog with them.

Off course, you should target your new customers when it is relevant for them (See more on event driven marketing), but dropbox shows how simple this can be (no rocket science here): When you register for a new dropbox account and you do not use it for some weeks, you get a simple mail reminding you of the use for this simple but great piece of cloud software.

You probably cannot make it more simple, but it works. Great!

Ask yourself this question: what do you want to tell to your inactive customers, to your clients that have an issue, that are moving away from your service?