What gives you Energy? Or probably even better: what gives you a true emotion? It is about your Market (what you do) , your Customers (who you do it for) and let those two Communicatie with on and other.
If you try to do everything, you don’t have a market, you have a garbage.
If you try to do well for everybody, you will get tired very quick.
If you cannot bring the added value to your customer, you are actually… well not creating any value at all.
So go bring some creative value out there!
“Imagination is more important than knowledge.”