There is a lot to say about Social Media in Marketing meetings, among CMO’s and even in the boardroom. But if everybody seems to be willing to ‘share’ with their customers, why is it so hard then to start sharing within your organization? It is amazing how little people do know about what their colleagues are doing. Maybe it is an obsession on everybody’s own scope and the recognition that comes with a internal network that took 15 years to build? The opportunities that are wasted because every person, team, business unit,… is only sharing information on successes (so when the work is done) are enormous.

Just imagine what could happen when today you see that the guy from finance you never met is working on a solvency analysis of a newcomer in the market whilst you are working on a commercial competitive analysis for your sales manager? Or to see that the guy from R&D picked up an idea you had 6 months ago and have developed already a little bit further in your spare time? Or you inspire a co-worker with the market research you did?

An internal social network is technically no work at all. Start doing it.

(Yes, we can help you ;-)).