(Part of a series based on inspiration from Seth Godin’s ‘The Icarus Deception’).

Speaking in public. Most of us don’t like it be default. You are out in the open, vulnerable and very open to criticism.

However, you should do it for multiple reasons.

It helps you in making your idea grow.

You might be the most creative person in the organisation, a good idea can always become better (more practical, more taken into account the limitations of the real world,…), and probably others in your organisation can you help identify the parts of your idea that need some tuning.

It gives other people drive.

People just love stories, we all want to feel the vibe of being part of something good. Even the most rigid people will feel a little (invisible to the outside world off course) chill if they witness the next big thing to be.

It helps you sell your idea.

A brilliant idea is useless until it is shipped. Chances are that you need other people to help you ship (get a budget, get access to a trade channel,…)

Somehow, the art of selling trough speaking is not as present in modern business life as it should be.

Personally, this is one of the modern business skills I need to work hard on, because getting the message through is the only way forward. It strikes me even more now how some people don’t see the importance of developing this skill. Even for sales people and marketeers, who be default are ‘selling’ on a daily base, this seems to be the case.

So a warm outreach: ‘selling your idea’ is not an objective, it’s a skill!Go get them!