The times when you should ‘do some tests’ with digital marketing are over. I would not be surprised if a lot of old-school marketing managers do think: ‘yeah-yeah, let those young people believe that it will work, we know better’.
But now, also McKinsey is saying so: in an easy readable article, they guide you through four ways to get more value from digital marketing.
“To talk directly to the ones in charge: Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.”
Auch!