Digital Tools for the rest of us.

Digital tools are there to make our work life more easy, more efficient, more enjoyable. But a lot of them are very complicated, and there are a loooot of them, so they become more of a distraction.

I’m a big fan of those new ways of working and like to experiment with them. Sadly, a lot of time, tools don’t work out in a real life company that is not a trendy tech-startup. So I gathered the most basic tools that help you in managing your work, collaborate with colleagues, share files, get things done,… that actually work in an environment where not everybody is a digital native.

Enjoy ‘Digital tools for the rest of us‘! Share if you like!

Digital marketing: stop trying.

The times when you should ‘do some tests’ with digital marketing are over. I would not be surprised if a lot of old-school marketing managers do think: ‘yeah-yeah, let those young people believe that it will work, we know better’.
But now, also McKinsey is saying so: in an easy readable article, they guide you through four ways to get more value from digital marketing.

“To talk directly to the ones in charge: Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.”


Click here to read the full article (login required).