Digital marketing: stop trying.

The times when you should ‘do some tests’ with digital marketing are over. I would not be surprised if a lot of old-school marketing managers do think: ‘yeah-yeah, let those young people believe that it will work, we know better’.
But now, also McKinsey is saying so: in an easy readable article, they guide you through four ways to get more value from digital marketing.

“To talk directly to the ones in charge: Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.”


Click here to read the full article (login required).

Change your management.

Change management is a relevant field of expertise for every professional, be it as a self-employed entrepreneur or as a CEO of a large company. Whatever your personal field of knowledge, learning the basic of change is learning how to cope with people (as employee, as co-worker, as customer,…).

Luc Galoppin put together this e-book that gives you a quick introduction and makes you want to digg in deeper.